As sellers and clients navigate the showroom, this context-aware retail tool helps content transfer. Sellers receive real-time product information on their tablets as they approach items, allowing them to feature relevant insights on large digital displays. Using the tablet, sellers mark clients’ preferences, gradually building a personalized wishlist based on their interests.

The experience culminates in the materials library, where clients can physically interact with products while sellers showcase the wishlist on an interactive table, known as the Surface Library. When the tablet is placed on this large horizontal display, the wishlist items appear, allowing sellers and clients to rearrange content, create clusters, explore inspiring images, and add product samples. All selections are then compiled into a personalized digital catalogue, which serves not merely as a product list but as a practical tool to support clients in their projects.

By delivering an interactive "phygital" experience, the platform showcases Atlas Concorde's capability to personalize products, elevate customer engagement, and nurture long-term relationships. Beacon technology maps the showroom, gathering data on customer preferences, which is seamlessly integrated into the brand’s Salesforce CRM for future use. The Atlas Concorde Platform also manages the brand’s suite of digital services, from Salesforce CRM to new tools, ensuring seamless integration. This system strengthens the brand’s image by amplifying digital assets within the physical showroom, in coordination with the website experience.