A new and unique way to view the science and vision of RUDOLF's "Better chemistry" from a different perspective: an interactive round table awaits to be activated by simply placing fashion garments to trigger stories that unfold in space and embrace visitors in an emotional journey at the intersection of chemistry, sustainability, nature and textile.

The scientific research and the brand's vision are told and represented in a very accessible and memorable way thanks to a magnifying lens that plugs visitors in the molecular essence of the matter in which beautiful images and generative particles are amplified by an immersive and emotional soundscape.

A brand new energetic look for HUB1922 animates the space with bespoke digital contents, strengthening the link between the Italian showroom and the German's industry.