Interior design for the store
Auchan shopping mall, in Via Lario 17, Monza
Makerland is the first retail store dedicated to the world of new craftsmanship and its technologies. The idea resulted from the collaboration between Auchan and GCI (Gallerie Commerciali Italia – Shopping Malls Italy) with Opendot, Talent Garden ande Sharazad.
Makerland is a facility where the public can discover the reality of making and implement the new available technology; visitors can also purchase kits, electronic boards, 3D printers, articles to be customized and produced by companies with a high DIY content and all of these instruments facilitate invention and creation.
The facility, designed by dotdotdot, is flexible, versatile and modular and can easily adapt to the different requirements of sales, consulting and meeting.
The store’s structural design is based on a system of modular shelving that can be fitted with a variable number of elements to suit the changing requirements.
Furnishings, display units and communication systems are volumes designed to be installed in the empty spaces of the structure.
Through a coherent use of materials such as body-colored MDF (red, yellow, black and gray) and punched metal sheeting, and the use of simple integrated shapes, the store interiors reflect the image and the philosophy of the brand: to broadcast the maker culture.
The flexible arrangement of the space is based on a central section that can be used to host a variety of events. For these initiatives, the furnishings, contained in the lower part of the perimeter structure, are extracted and positioned throughout the space. All of the furnishings are custom-designed and have been devised to accommodate the flexible character of the space and fully optimize the space.
The pull-out units, the furniture and modular units are rapidly transformed into seating, work tops, storage containers, PC stations and reading desks.
The extensive perimeter glass windows allow the vision and the presentation of the procedures that occur inside the store; the machinery and the instruments appear from the rear and are presented to the public as sculptural and informational elements that promote this new economic-social approach.
Makerland is also a place for meeting and brainstorming: the facility offers consulting services on how to use 3D printers and lasercut machinery.
Makerland also organizes events for the general public in order to spread the maker culture to adults and children.
Maxime Galati Fourcade