Permanent interactive museum pathway
Fondazione Archivio Diaristico Nazionale
Pieve Santo Stefano, Arezzo
September 2014 – September 2016
The interactive multimedia exhibit – ‘La Stanza del Lenzuolo’ (The Room for the Bed sheet) designed by dotdotdot, was inaugurated in September 2016. It is dedicated to the works of Clelia Marchi, a farmer from Poggio Rusco, a small town in the province of Mantua, Northern Italy. She immortalized the story of her life on a bed sheet more than 2 meters wide and gave a detailed description of her work on the farm and the profound love for her husband, Anteo. A room in the Piccolo Museo del Diario (The Little Museum of the Diary) has been dedicated to this bed sheet, adopted as the symbol of ’Archivio Diaristico Nazionale (Italy’s National Diary Archives). The museum houses a permanent exhibition that, with entertaining and interactive systems, was created to display and promote more than 7000 stories written in the past and conserved since 1984 in Italy’s National Diary Archives, in Pieve Santo Stefano, in Tuscany.
The exhibit was designed to reinterpret the life of Clelia Marchi. Her existence has been animated through the narration of various items, representative of her life. The articles suspended in the room start talking, they whisper, revealing secrets and anecdotes from Clelia’s life. When approached by a visitor, each piece springs to life and tells its part of the story written on the bed sheet. The articles printed in 3D represent Clelia’s life – her clogs, a bucket, a floor brush, a rake, a coffee-grinder, a broken car headlight symbolizing the death of her husband.
‘La Stanza del Lenzuolo’ is the latest chapter in the successful collaboration between dotdotdot and the Piccolo museo del diario. It developed through the design of the different rooms in the museum and the museum’s coordinated brand image. The museum is housed in small halls dating back to the 16th-century, that are protected by the Department of Architectonic Heritage in Arezzo.
The multimedia exhibition pathway in the Piccolo Museo del Diario – created by the Fondazione Archivio Diaristico Nazionale and the City Council of Pieve Santo Stefano – poetically presents diaries, letters, autobiographical memories of anonymous people who left us glimpses of their lives.
The museum pathway evolves and strengthens year-on-year, thanks to the collaboration with dotdotdot.
Since 2013, dotdotdot has injected its energy into the museum, starting from the hall dedicated to the archives – called ‘Il fruscio degli altri’ (Other people’s whispers). This is a tribute to its many souls; it is a hatchery of memories, confessions, secrets hidden on shelves and in drawers, waiting to be revealed. The visitor dives into an experience of sound and vision, because the diaries whisper, they talk, they generate the bustle of people’s lives and memories of those present and departed. Spurred by curiosity, the visitor opens the drawers and peep at the contents. The opened drawer reveals a diary – in a physical or digital format; it is visible and with sound: the diary – previously hidden in a drawer – is now ready to release, display and describe the lives of the anonymous people who immortalized their existence on real and emotional pages.
In 2014 dotdotdot made the exhibit ‘Terra Matta’ (A Crazy Land), an interactive multimedia installation dedicated to Vincenzo Rabito. It reinterprets the life and times of a semi-illiterate laborer from Ragusa in Sicily, who penned his thoughts in the privacy of his home. He had an Olivetti typewriter and he learned how to type so that he could tell the story of his life. Entering the room, the clicking of the typewriter provides the background noise for the visitor’s surround sound experience. By touching Rabito’s desk, the room comes alive with pages and words from his touching, emotionally-charged diary.
Again in 2014, studio dotdotdot developed the museum’s communication strategy and its coordinated brand image. In order to maintain esthetic coherence with the exhibits and harmony and correspondence in the materials, colors and the techniques used, the panels and the graphics have been produced in full-depth color MDF, poplar wood, with engravings in zinc.
Piccolo Museo del Diario was selected by
the ‘Permanent Observatory of Design’
for publication in the
ADI Design Index 2014
We would like to thank Opendot for assisting us with the 3D printing of the articles produced for the ‘La Stanza del Lenzuolo’
(The Room for the Bed sheet)